Branding is important for all businesses and Alison Roth is a licensed psychotherapist and brand specialist. Which is why she understands what it takes to train and develop therapists for the technological age of their business in branding. She has over twelve years of experience in branding and marketing that she brings to Shrinkwrap which gives her great insight not only to the business of therapy itself, but also to the specific needs of branding in the field of technology. Alison Roth has worked for other personalized online developments such as successful dating sites like Jdate, Match.com, and eHarmony. The landscape of business has upgraded to an online platform and all industries must prepare to upgrade with it. Alison Roth wants therapy to not only lose its negative stigma, but therapists to be able to market and grow their businesses in this modern age with the help of Shrinkwrap.